Previously, every kid, teenager, working adults and most adults know the name of any instant noodle to be "maggie mee" - a trusted brand to satisfy the tummy and taste buds but now, comes a bigger player that wins the hearts of the locals..and apparently locals at heart who are all around the globe!
Yes, everyone is talking about the MyKuali Penang White Curry mee!! I stumbled across this artilce and cant say i'm prouder to see that this is originated from Penang, Malaysia and we have managed to breakthrough to international markets!
Come let's read and know more about Penang's White Curry Mee Instant noodle/ ramen!
=========
MyKuali Penang White Curry Noodle came in No.7 on popular noodle blog Ramen Rater. – The Malaysian Insider pix by Hasnoor Hussein, December 23, 2013.Curry mee is one of Penang's culinary achievements. Now, in the form of instant noodles, the dish is set to tantalise taste buds in the West.
MyKuali Penang White Curry Noodle came in No. 7 on popular noodle blog Ramen Rater's “Top 10 spiciest instant noodles of all time 2013” and with the “fame”, it is set to hit supermarket shelves in Europe and the United States next year.
Its manufacturer, Sky Thomas Food Industries Sdn Bhd, will also repackage the product in cup form by early 2015.
Sky Thomas Food Industries marketing manager Thomas Tang said the product, which was only introduced in May this year, had sold more than 50,000 cartons nationwide, recording a turnover of about RM1.5 million per month up to November.
With one carton containing 48 packages of four packets of noodles each, Sky Thomas has sold 9.6 million packets of its Penang White Curry Noodle locally in six months.
The numbers are impressive, considering that the product is only sold in selected supermarkets, mini-markets and wet markets.
Sky Thomas Food Industries marketing manager Thomas Tang says the firm has big plans for its instant noodles. "However, we are expanding our local market next year. The product will be available in Giant Hypermarkets and Cold Storage."
He said 60% went to the local market while the rest washipped to Singapore, Taiwan, Hong Kong, Australia and the United Kingdom.
"Hong Kong, Taiwan and Singapore are our biggest clients abroad now. They order a few containers each month," he said.
Sky Thomas' first instant noodle in its MyKuali line was a relatively unknown brand until it shot to global fame after getting a five-star rating from American noodle reviewer, Hans Lienesch, who runs the Ramen Rater noodle blog, in August.
Lienesch, who has reviewed more than 1,000 instant noodles, said MyKuali Penang's White Curry Noodle "is a curry lover's dream".
"This is Malaysia’s first time on any of my top 10 lists. This is some really hot and fiery curry. It’s also one of the best curry instant noodles I’ve ever had. The noodles are a little thicker and the curry paste is ample.
"The noodles are a little wider than your typical instant and have a very nice chew to them and are top notch. The broth is amazing; deep curry flavour. Spicy too – really spicy! This broth is so rich... it’s a curry lover’s dream. I’m very pleased with this one – 5.0 out of 5.0 stars."
The curry mee lost out to five South Korean brands that are constant chart toppers on the blog, and one Indonesian brand, which was ranked fifth. The Indomie noodle included cili padi in the mix.
Asked why Sky Thomas chose curry noodle as its first instant noodle, Tang said it was a hawker staple in Penang.
"It is more familiar to consumers and we hope to take this famous Penang hawker food everywhere in the world," he said, adding that consumers will find the instant noodle a top quality product as it came with curry powder made of more than 30 types of natural ingredients and spices.
Tang, who founded Sky Thomas, said his company is also sending its new MyKuali Penang Hokkien Prawn Noodles and Penang Style Tom Yum Noddles to Lienesch for reviews. – December 23, 2013.
BY LOOI SUE-CHERN
December 23, 2013
www.themalaysianinsider.com/food/article/mykuali-penang-white-curry-noodle-set-world-on-fire
---
Talking about this, the noodles are grabbed so fast from the shelves that I had not personally tried them yet!~ Photos have gone viral on social networking sites, especially on facebook (fB) and tweeter!
My my, lets all grab one and try it today!
No comments:
Post a Comment
Please comment here =)